Honda is making a significant adjustment to its electric vehicle lineup in response to the shifting landscape of the US market. The Japanese automaker has announced a price hike for its Prologue electric SUV, which will now start at $41,395. This move comes as the industry grapples with the aftermath of the federal EV tax credit being eliminated last year, making electric vehicles less competitive with their gasoline-powered counterparts. As a result, many EV manufacturers are reassessing their pricing strategies to remain viable in a market where incentives are no longer in place.
The Prologue now starts at $41,395, as Honda responds to difficult market conditions for EVs following the elimination of the federal EV tax credit last year.