Automotive giant reportedly plans to milk existing designs for more profits, delaying updates until the 2030s. In a move that could be seen as a cost-cutting measure, the company has informed suppliers that five of its nameplates will not receive redesigns until the next decade. This decision could have significant implications for the brand's image and competitiveness in the market, as other manufacturers are expected to continue pushing the boundaries of design and technology. As the industry continues to evolve, it remains to be seen how this strategy will impact the company's sales and market share.
Five nameplates won't get redesigns until the 2030s as the automaker squeezes more cash out of current platforms, according to a supplier memo reviewed by Automotive News.
