Japanese automaker Honda is set to introduce a rebadged Mitsubishi Triton to its lineup starting in 2028, marking its first new vehicle launch outside China in years. The move comes as Honda’s sales in China, its largest market, continue to decline sharply. By offering a Mitsubishi-designed pickup truck under its own brand, Honda aims to expand its product range amid weakening demand in key markets. Analysts suggest the strategy could help the company regain ground in regions where truck-based vehicles remain popular.
Japanese media report Honda will sell a rebadged Mitsubishi Triton from 2028, a move that adds product outside China as Honda's sales there collapse.
