Japanese automaker Honda is set to introduce a rebadged Mitsubishi Triton pickup truck under its own brand starting in 2028, marking its first new commercial vehicle launch outside China in years. The move comes as Honda’s sales in China—once a key market—continue to decline sharply, prompting the company to diversify its lineup. By adopting the Triton, Honda aims to expand its product offerings beyond passenger cars, though the vehicle will retain its Mitsubishi origins. Analysts suggest this could signal broader shifts in Honda’s global strategy amid weakening demand in its largest market.
Japanese media report Honda will sell a rebadged Mitsubishi Triton from 2028, a move that adds product outside China as Honda's sales there collapse.
