Japanese automaker Honda plans to introduce a rebadged version of Mitsubishi’s Triton pickup truck starting in 2028, marking its first major expansion beyond China in years. The move comes as Honda’s sales in China—once a key market—have sharply declined, prompting a strategic shift to diversify its lineup. By rebranding the Triton, Honda aims to strengthen its presence in the global pickup truck segment, where demand remains strong. The announcement signals a broader effort to adapt to changing market conditions and recover from declining performance in its largest overseas market.
Japanese media report Honda will sell a rebadged Mitsubishi Triton from 2028, a move that adds product outside China as Honda's sales there collapse.
