Japanese automaker Honda is set to introduce a rebadged Mitsubishi Triton to its lineup starting in 2028, marking its first new pickup truck in over a decade. The move comes as Honda’s sales in China—once a key market—continue to decline sharply, prompting the company to expand its product offerings beyond Asia. By rebranding the Triton, Honda aims to strengthen its presence in markets where demand for rugged, full-size trucks remains strong. The announcement signals a strategic shift as the manufacturer seeks to diversify its global portfolio amid weakening performance in its largest overseas market.
Japanese media report Honda will sell a rebadged Mitsubishi Triton from 2028, a move that adds product outside China as Honda's sales there collapse.
