Honda is set to introduce a rebadged Mitsubishi Triton to its lineup starting in 2028, marking its first major expansion beyond China in years. The decision follows a sharp decline in the automaker’s sales in China, where it has faced growing competition and shifting market dynamics. By offering a Mitsubishi-designed vehicle under its own brand, Honda aims to strengthen its presence in new markets while diversifying its product offerings. The move signals a strategic shift as the company seeks to stabilize its global footprint amid challenges in its largest market.
Japanese media report Honda will sell a rebadged Mitsubishi Triton from 2028, a move that adds product outside China as Honda's sales there collapse.
