Japanese automaker Honda is set to introduce a rebadged Mitsubishi Triton to its lineup starting in 2028, marking its first new vehicle launch outside China in years. The move comes as Honda faces declining sales in its largest market, signaling a strategic shift to expand its product offerings beyond its traditional stronghold. The Triton, known for its rugged design, will help Honda diversify its lineup amid challenges in its core markets. Industry analysts will be watching closely to see how this collaboration impacts Honda’s global recovery efforts.
Japanese media report Honda will sell a rebadged Mitsubishi Triton from 2028, a move that adds product outside China as Honda's sales there collapse.
