A family-owned Iowa car dealership has quietly positioned itself as an early advocate for electric vehicles, embracing the shift toward sustainable transportation decades before mainstream adoption. The business, now in its second generation, made strategic investments in EV infrastructure and partnerships long before the technology became a market priority. With a focus on long-term vision over short-term profits, the dealership has built a reputation for forward-thinking leadership in an industry slow to adapt. Their approach offers lessons for automakers and retailers still navigating the transition to electric mobility.
How A Century-Old Iowa Family Dealership Bet Early On Electric Vehicles The Business Download |
