Nissan's CEO Ivan Espinosa has unveiled a bold new plan to turn the company's fortunes around, after six years of consecutive sales declines. At the heart of this strategy are plans to capitalize on the growing demand for body-on-frame trucks, a segment that has proven particularly resilient during the current economic uncertainty. Additionally, Nissan aims to expand its hybrid offerings, tapping into the increasing popularity of eco-friendly vehicles. With the goal of streamlining its global portfolio, the company will also be paring down its model range to a more manageable 45 vehicles, a significant reduction from its current lineup.
CEO Ivan Espinosa outlines Nissan's strategy to reverse six years of sales declines through body-on-frame trucks, hybrid expansion and a streamlined 45-model global portfolio.
