Dacia has launched its new Spring EV at a price point below €18,000, positioning the model as an affordable electric vehicle option in a market increasingly dominated by Chinese competitors. The move signals the brand's intent to undercut rivals on price while offering an accessible entry into electric mobility. The strategy reflects growing pressure on European automakers to match the aggressive pricing of Chinese EV manufacturers.
How Dacia launched the new Spring EV at less than €18,000 to compete with Chinese rivals Automotive News