Jaguar Land Rover (JLR) CEO PB Balaji has revealed that North America is the automaker's most lucrative market, generating the highest profits for the company. This news comes as JLR looks to expand its presence in the region, with significant growth in U.S. sales on the horizon. To achieve this, the company plans to introduce new variants of its popular Defender model, as well as launch electric vehicles (EVs) in the market. Additionally, JLR aims to enhance the quality and appeal of its vehicles to meet the increasing demands of North American consumers. With the EV market expected to continue its upward trend, JLR's plans to tap into this growth could be a crucial factor in its future success.
JLR CEO PB Balaji says North America generates the highest profits for the automaker and plans to grow U.S. sales significantly. New Defender variants, EV launches, and quality improvements are ...
