A radical departure for the storied Jaguar brand, the newly unveiled Type 01 model ditches the traditional design language that has defined its identity for generations. Priced at $130,000, the vehicle marks a bold shift in aesthetic direction, leaving behind the brand’s signature styling cues in favor of a fresh, modern approach. The reveal in New York signals Jaguar’s intent to redefine its visual language while maintaining its premium positioning. Whether this transformation resonates with purists or appeals to a new generation of buyers remains to be seen.
The $130,000 Jaguar Type 01, unveiled Oct. 6 in New York, abandons decades of the brand's classic design cues.
