A radical departure for the storied Jaguar brand, the newly unveiled Type 01 model sheds its traditional design language in favor of a bold, modern aesthetic. Priced at $130,000, the vehicle marks a significant shift from the brand’s long-standing styling cues, signaling a potential evolution in its identity. The reveal in New York underscores Jaguar’s ambition to redefine its presence in the luxury automotive market. Whether this move resonates with purists or excites innovation-seekers, the Type 01 promises to spark debate among enthusiasts.
The $130,000 Jaguar Type 01, unveiled Oct. 6 in New York, abandons decades of the brand's classic design cues.
