A radical departure for the storied Jaguar brand, the newly unveiled Type 01 model ditches the iconic design language that has defined its identity for generations. Priced at $130,000, the sleek, modern vehicle marks a bold shift toward contemporary automotive trends while leaving behind the heritage styling cues that have long been synonymous with Jaguar. Designers have embraced a minimalist, futuristic aesthetic that challenges traditional expectations of the luxury marque. The move signals a potential turning point for a manufacturer deeply rooted in its classic design heritage.
The $130,000 Jaguar Type 01, unveiled Oct. 6 in New York, abandons decades of the brand's classic design cues.
