A radical departure for the storied Jaguar brand, the newly unveiled Type 01 model ditches the traditional design language that has defined its identity for generations. Priced at $130,000, the car marks a bold shift in aesthetic direction, leaving behind the iconic styling cues that have long been synonymous with Jaguar’s heritage. Its introduction in New York signals a potential redefinition of the brand’s visual and mechanical philosophy. The move raises questions about how this transformation will resonate with longtime enthusiasts and whether it signals a broader evolution in luxury automotive design.
The $130,000 Jaguar Type 01, unveiled Oct. 6 in New York, abandons decades of the brand's classic design cues.
