A radical departure for the storied Jaguar brand, the newly unveiled Type 01 model sheds decades of traditional design language in favor of a bold, modern aesthetic. Priced at $130,000, the car marks a significant shift in the manufacturer’s approach, challenging long-standing styling conventions. Its introduction in New York signals a potential turning point for the luxury automaker’s future direction. The design overhaul raises questions about how well the brand’s heritage will align with its forward-looking vision.
The $130,000 Jaguar Type 01, unveiled Oct. 6 in New York, abandons decades of the brand's classic design cues.
