Volvo is aiming to lift its dealership profitability, targeting a 3 percent return on sales by the end of 2027. The push comes after a sharp decline in dealer satisfaction reported in NADA’s 2026 Winter Dealer Attitude Survey, which highlighted growing frustration among automotive retailers. By boosting margins and offering more support, Volvo hopes to reverse the downward trend and strengthen its dealer network. The company’s strategy will be closely watched by industry analysts and dealership owners alike.
Volvo targets a 3 percent dealership return on sales by the end of 2027 after a multiple-year slide in NADA’s 2026 Winter Dealer Attitude Survey.
