Volvo is setting a new goal to lift its dealership return on sales to 3 percent by the end of 2027, a target that comes after a noticeable decline in dealer satisfaction highlighted in NADA’s 2026 Winter Dealer Attitude Survey. The automaker’s strategy aims to address concerns about profitability and support for its growing network of sales partners. By boosting dealer margins, Volvo hopes to strengthen relationships and improve overall market performance as it expands its electric and hybrid lineup. The initiative reflects a broader industry trend of automakers seeking to balance corporate earnings with dealer incentives.
Volvo targets a 3 percent dealership return on sales by the end of 2027 after a multiple-year slide in NADA’s 2026 Winter Dealer Attitude Survey.
