Volvo is expanding its plug-in hybrid lineup significantly more than its fully electric versions, focusing on the XC60 and XC90 SUVs. The automaker’s move reflects a calculated approach to sustaining profitability as electric vehicle demand remains inconsistent. By prioritizing hybrid models, Volvo aims to balance consumer preferences with financial stability in a shifting market. The decision underscores the ongoing tension between accelerating electrification and maintaining revenue amid fluctuating EV adoption.
Volvo will upgrade its plug-in hybrid lineup by more than double than the electric-only ranges of the XC60 and XC90 SUVs. The strategic shift protects profitability amid uneven EV demand while ...
