BMW has opened its online configurator for the latest sports sedan, allowing customers to personalize their vehicle with a range of options. We tested the tool by building a custom version, exploring features and design choices tailored to performance and luxury. The process highlights how modern car buyers can tailor their purchase to specific preferences before even setting foot in a dealership. For those interested in high-end customization, this hands-on experience reveals what’s possible with the new model.
You can now configure your ideal version of BMW’s new sports sedan, and that’s exactly what we did.
