"Hyundai and Kia Defy Industry Trends with Strong February Sales. Despite expectations of another weak month for the auto industry, Hyundai and Kia have reported a surge in U.S. sales for February, driven by the popularity of their crossover and hybrid vehicles. The South Korean automakers' sales have been bolstered by a combination of strong consumer demand and strategic incentives, which have helped to boost sales in a market that has been facing headwinds. As the industry continues to navigate the challenges of supply chain disruptions and inflation, Hyundai and Kia's resilience is a welcome sign for the sector."
Hyundai and Kia posted higher U.S. sales in February, driven by strong crossover and hybrid volume, as well as incentives, bucking what is expected to be another weak month across the auto industry.