Hyundai and Kia have surged to a new sales milestone in the United States, posting record‑breaking numbers that underscore the growing appetite for affordable, fuel‑efficient models and a robust lineup of SUVs and crossovers. The Korean automakers attribute the jump to aggressive pricing, expanded dealer networks and a strong push on electrified vehicles, which helped them outpace many domestic rivals in the first half of the year. Meanwhile, BMW announced a sharp restructuring of its electric‑vehicle division, cutting about 8,000 jobs as it seeks to streamline production and focus on profitability amid intensifying competition. The job cuts reflect the German premium brand’s struggle to balance rapid EV rollout with cost pressures, highlighting a divergent path for legacy manufacturers versus fast‑growing Asian players in the evolving auto market.
Hyundai And Kia Just Set A US Sales Record While BMW Cuts 8,000 EV Jobs CarBuzz
