Hyundai is expanding its global lineup with over 100 new or updated models in the coming years, marking a significant shift in its product strategy. The automaker is set to enter previously unexplored segments, including body-on-frame trucks and light commercial vehicles, broadening its appeal beyond traditional passenger cars. This move signals a broader push into utility-focused markets, where demand for versatile and durable vehicles remains strong. The announcement underscores Hyundai’s ambition to strengthen its presence across diverse automotive categories.
Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles.
