Hyundai is set to expand its global lineup with over 100 new or updated models within the next four years, marking a significant shift in its product strategy. The automaker will enter previously unexplored segments, including body-on-frame trucks and light commercial vehicles, broadening its appeal beyond traditional passenger cars. This move signals Hyundai’s push into growing markets where demand for versatile, durable vehicles remains strong. Industry observers will watch closely as the brand diversifies its offerings to compete with established players in these categories.
Hyundai will launch 100-plus new or refreshed models globally over the next four years, entering new segments including body-on-frame trucks and light commercial vehicles.
