"Get Ready for the Ultimate Off-Road Warrior: 2026 New York Auto Show Unveils the Boulder SUV In a bold move, a new player is shaking up the SUV market with the unveiling of the Boulder, a rugged body-on-frame off-roader that's set to take on the likes of the Jeep Wrangler and Ford Bronco. With its imposing stance and aggressive design, the Boulder is not for the faint of heart, boasting an impressive 37-inch tire setup that promises to tackle even the most treacherous terrain. But what sets the Boulder apart from its competitors? And what kind of power and features can we expect from this behemoth of an SUV? Stay tuned for more details on this exciting new arrival, straight from the 2026 New York auto show."


Unveiled at the 2026 New York auto show, the Boulder is a body-on-frame SUV with off-road hardware such as 37-inch tires.