"General Motors Takes the Road Less Traveled: Unveiling the Boulder Concept at the New York Auto Show In a bold move to shake up the SUV market, General Motors has revealed its latest concept vehicle, the Boulder, at the New York International Auto Show. The ruggedly designed off-road-capable SUV boasts a body-on-frame architecture, setting it apart from its more traditional unibody counterparts. With its aggressive styling and impressive capabilities, the Boulder is poised to make a statement in the world of off-road vehicles. As the industry continues to evolve, will the Boulder be the game-changer that GM needs to stay ahead of the competition?"
The brand unveiled its body-on-frame vision with the Boulder concept, an off-road-capable SUV, at the New York International Auto Show.