In a bold move to shake up the automotive landscape, a major car manufacturer has revealed its latest concept vehicle, the Boulder, at the New York International Auto Show. This rugged off-road-capable SUV represents a significant departure from the brand's previous designs, marking a shift towards a body-on-frame construction. The Boulder's unveiling has sparked excitement among enthusiasts and industry insiders alike, who are eager to see how this new design direction will influence future production models. With its aggressive styling and off-road prowess, the Boulder is poised to challenge the dominance of established players in the SUV market.


The brand unveiled its body-on-frame vision with the Boulder concept, an off-road-capable SUV, at the New York International Auto Show.