Hyundai Motor is set to broaden its body-on-frame vehicle lineup, moving beyond the experimental Boulder and Crater concepts to focus on production-ready models. The automaker’s CEO highlights the potential for U.S.-built trucks to fuel growth, particularly through expanded exports. This strategic shift suggests a push toward scaling up truck manufacturing in North America. Industry observers will watch closely as Hyundai aligns its truck ambitions with market demand.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
