Hyundai Motor is set to broaden its body-on-frame vehicle lineup, moving beyond the experimental Boulder and Crater concepts to develop production-ready models. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key growth driver, particularly through expanded exports. This strategic shift signals Hyundai’s ambition to strengthen its presence in the commercial vehicle market. The move follows earlier concept reveals and suggests a push toward scaling up manufacturing capacity for larger vehicles.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
