Hyundai Motor is set to expand its body-on-frame vehicle lineup beyond the experimental Boulder and Crater concepts, signaling a broader push into the U.S. truck market. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key growth driver, particularly through increased exports. This strategic shift suggests a focus on scaling production and tapping into global demand for robust, utility-focused vehicles. The move comes as Hyundai looks to strengthen its presence in a competitive segment with high potential for expansion.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
