Hyundai Motor is set to broaden its body-on-frame vehicle lineup, moving beyond the experimental Boulder and Crater concepts to develop more practical models. The automaker’s CEO has emphasized that domestically produced trucks in the U.S. could serve as a key driver for global expansion, particularly through increased exports. This strategic shift signals Hyundai’s push into a growing market segment while leveraging local manufacturing as a competitive advantage. The move comes as automakers increasingly look to trucks and SUVs as growth engines in an evolving automotive landscape.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
