Hyundai Motor is set to expand its body-on-frame vehicle lineup beyond the experimental Boulder and Crater concepts, signaling a broader push into the U.S. truck market. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key growth driver, particularly through increased exports. This strategic shift highlights Hyundai’s ambition to strengthen its presence in the commercial vehicle sector while leveraging local manufacturing advantages. The move comes as competition in the truck market intensifies, with potential implications for both production and global sales strategies.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
