Hyundai Motor is set to broaden its body-on-frame vehicle lineup beyond the experimental Boulder and Crater concepts, signaling a strategic shift toward production-ready models. The automaker’s CEO has emphasized that domestically built trucks could serve as a key growth driver, particularly through expanded exports. This move reflects a push to strengthen Hyundai’s presence in the commercial vehicle market while leveraging local manufacturing as a competitive advantage. Industry observers will watch closely to see how the brand balances innovation with practical market demand.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
