Hyundai Motor is set to expand its body-on-frame vehicle lineup beyond the experimental Boulder and Crater concepts, signaling a broader push into the U.S. truck market. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key growth driver, particularly through increased exports. This strategic shift reflects a bet on the rising demand for American-made commercial vehicles in global markets. The move comes as Hyundai seeks to diversify its lineup and strengthen its presence in the competitive truck segment.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
