Hyundai Motor is set to expand its body-on-frame vehicle lineup beyond the experimental Boulder and Crater concepts, signaling a broader push into the truck segment. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key growth driver, particularly through international exports. This strategic shift highlights Hyundai’s ambition to strengthen its presence in the global truck market. The move comes as automakers increasingly look to trucks as a high-margin opportunity for expansion.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
