Hyundai Motor is set to expand its body-on-frame vehicle lineup beyond its existing Boulder and Crater concepts, signaling a broader push into the truck market. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key driver of growth, particularly through increased exports. This strategic shift highlights Hyundai’s ambition to strengthen its presence in the U.S. truck segment while leveraging production advantages for global sales. The move comes as competition in the pickup and commercial vehicle space intensifies.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
