Hyundai Motor is set to broaden its body-on-frame vehicle lineup, moving beyond its experimental Boulder and Crater concepts. The automaker’s CEO highlights the potential for U.S.-produced trucks to fuel growth by tapping into global export markets. This strategic shift signals a push toward scaling production of larger, more versatile vehicles. Industry observers will watch how Hyundai balances domestic demand with international expansion in this evolving segment.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
