Hyundai Motor is set to broaden its body-on-frame vehicle lineup beyond the experimental Boulder and Crater concepts, signaling a strategic shift toward production-ready models. The automaker’s CEO has emphasized that domestically manufactured trucks in the U.S. could serve as a key growth driver, particularly through expanded exports. This move aligns with Hyundai’s push to strengthen its presence in the commercial vehicle market while leveraging local production advantages. Industry observers will watch closely as the company refines its approach to meet rising demand for rugged, versatile trucks.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
