Hyundai Motor is set to expand its body-on-frame vehicle lineup beyond its existing Boulder and Crater concepts, signaling a broader push into the U.S. truck market. The automaker’s CEO has emphasized that domestically produced trucks could serve as a key growth driver, particularly through increased exports. This strategic shift highlights Hyundai’s ambition to strengthen its presence in the commercial vehicle sector while leveraging local manufacturing as a competitive advantage. The move comes as demand for robust, versatile trucks continues to rise in global markets.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
