Hyundai Motor is set to broaden its body-on-frame vehicle lineup, moving beyond its experimental Boulder and Crater concepts to develop more practical models. The automaker’s CEO has emphasized that domestically produced trucks in the U.S. could serve as a key driver of growth, particularly through expanded exports. This strategic shift signals Hyundai’s ambition to strengthen its presence in the commercial truck market while leveraging local production advantages. The move comes as competition in the segment intensifies, with potential implications for both domestic and global supply chains.
Hyundai Motor plans body-on-frame expansion beyond the Boulder and Crater concepts. CEO Jose Muñoz says U.S.-built trucks could drive significant growth through exports.
