US Auto Market Shifts into Reverse: Hyundai and Kia Sales Slip for Second Consecutive Month. In a concerning trend for the industry, Hyundai and Kia's U.S. sales have declined for the second straight month in April, according to recent data. The decline is attributed to the ongoing impact of tariffs and affordability pressures on consumer demand, despite the strong performance of hybrid models. As the automotive market continues to navigate the challenges of a slowing economy and rising costs, Hyundai and Kia are not immune to the effects. With hybrid sales being a rare bright spot, the South Korean automakers are now facing a tougher road ahead as they strive to maintain market share in a highly competitive US market.
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.
