"Slowing Down: Hyundai and Kia Sales Stagnate in April Amid Tariff Concerns and Affordability Pressures. Despite a surge in hybrid sales, Hyundai and Kia's U.S. market share took a hit in April, marking the second consecutive month of decline. The automakers' struggles come as a result of ongoing tariff disputes and increasing affordability pressures, which have made their vehicles less competitive in the market. As the industry continues to navigate the challenges of a shifting global economy, Hyundai and Kia will need to adapt and innovate to regain momentum in the highly competitive U.S. market."
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.
