US Auto Sales Slump: Hyundai and Kia's April Numbers Take a Hit Hyundai and Kia, two of the world's largest automakers, have seen their US sales decline for the second consecutive month in April. The drop in demand is attributed to the ongoing impact of tariffs imposed on imported vehicles, as well as concerns over affordability. Despite strong sales of hybrid vehicles, which have been a bright spot for the companies, the overall decline in sales suggests that consumers are becoming increasingly cautious about making large purchases. As the industry continues to navigate a shifting landscape, Hyundai and Kia will be closely watching the market to see how their sales trends evolve in the coming months.
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.