"US Auto Market Shifts into Reverse: Hyundai and Kia Sales Plunge Amid Tariffs and Affordability Worries In a worrying sign for the US automotive industry, Hyundai and Kia sales have taken another hit, marking a second consecutive month of decline in April. Despite a boost from strong sales of hybrid vehicles, the South Korean duo's struggles to navigate the complex landscape of tariffs and affordability pressures have taken their toll on demand. With the ongoing trade tensions and rising costs of production, car buyers are rethinking their purchasing decisions, casting a shadow over the sector's prospects. As the industry grapples with these challenges, will Hyundai and Kia be able to regain their footing and rev up sales?"
Hyundai and Kia U.S. sales fell for a second straight month in April as tariffs and affordability pressures weighed on demand despite strong hybrid sales.
