South Korean automaker Hyundai Motor has introduced a groundbreaking 360-day electric vehicle (EV) subscription service in its home market. This innovative move aims to accelerate the adoption of EVs in South Korea, where the government has set ambitious targets to increase the number of eco-friendly vehicles on the road. Under the subscription service, customers can drive a Hyundai EV for a year without the need for a long-term loan or purchase commitment. By offering a flexible and affordable option, Hyundai hopes to make EVs more accessible to a wider range of consumers, ultimately driving growth in the country's EV market.
Hyundai Motor debuts 360-day EV subscription in South Korea to boost adoption - CHOSUNBIZ Chosunbiz
