Hyundai is expanding its lineup with a new generation of body-on-frame vehicles, a segment traditionally dominated by trucks and SUVs. The automaker is shifting its focus to develop a full family of models that leverage this rugged, durable construction, blending utility with modern driving dynamics. This move signals a strategic pivot toward vehicles that cater to both off-road enthusiasts and everyday drivers seeking enhanced capability. The announcement comes as consumer demand for versatile, high-strength vehicles continues to grow across the automotive market.
Hyundai Plans To Build A Whole Family Of Body-On-Frame Models Yahoo Autos
