Hyundai is taking a major step to revamp its customer service experience in the United States, implementing new programs aimed at elevating and improving service at its 861 local dealerships. The move comes after years of lagging behind in customer satisfaction surveys, including a dismal ranking near the bottom of JP Power's annual reports. With the goal of turning its service reputation around, Hyundai is investing in employee training, technology upgrades, and other initiatives designed to streamline the car-buying and ownership process. As the company looks to regain customer trust and stay competitive in a crowded market, the success of these programs will be closely watched by industry insiders and car enthusiasts alike.


Hyundai is rolling out programs to elevate and improve service at its 861 U.S. dealerships, years after placing near the bottom of JP Power's customer service satisfaction surveys.