"Hyundai's Humble Beginnings: A Look Back at the Automaker's Early Days in the US. When Hyundai first entered the US market in 1986, it was a relatively unknown entity, but the name of its first car, the Excel, hinted at the brand's ambitious plans for the future. With a product lineup that was largely untested in the American market, Hyundai faced stiff competition from established automakers, but its determination to succeed would ultimately pave the way for the company's rapid growth and expansion. As Hyundai celebrates its decades-long presence in the US, we take a closer look at its early days and the factors that contributed to its rise as a major player in the automotive industry."
The name of that first car hinted at what was to come from Hyundai when the South Korean automaker — itself barely two decades old — arrived in the United States in 1986.
