Korean Automaker Takes a Major Leap in the US Market. Hyundai, one of the world's leading automobile manufacturers, is set to make a significant move in its bid to become a full-line automaker in the United States. The company is reportedly developing its first body-on-frame platform, a crucial step in expanding its product lineup to include trucks and SUVs. This strategic shift is expected to give Hyundai a stronger foothold in the highly competitive US market, where consumers are increasingly demanding a wider range of vehicle options. With this move, Hyundai is poised to take on established players in the industry, including Ford and General Motors.
The Korean automaker has ambitions to become a full-line automaker with its first body-on-frame platform in the U.S.